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BODY20 operates boutique fitness studios built around electro muscle stimulation, or EMS, training. Members wear a suit fitted with electrodes that stimulate muscles while a coach guides them through simple exercises in 20-minute one-on-one or small group sessions, with strength, endurance, performance and recovery formats. Studios start new members with a body composition measurement and sell monthly memberships. The franchise model uses a small real estate footprint and minimal staffing.
The brand hasn't published what an owner's week looks like. Ask your coach on your intro call.
The company addresses its franchise pitch to high-performing individuals with a strong interest in health and wellness.
| Fee | Amount | When it's paid | Source |
|---|---|---|---|
| Initial franchise fee | From the FDD | Once, at signing | Item 5 |
| Royalty | From the FDD | Ongoing | Item 6 |
| Marketing fee | From the FDD | Ongoing | Item 6 |
| Total initial investment | $309K to $473K | Before opening | Item 7 |
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