Dated pieces from our coaches. What they see in the market, and what recent placements taught.
Buyers ask why they can't see their matches the moment the survey ends. The answer is that a score without a conversation sends people to the wrong brands.
Sep 21 · 1 minute readIt's the most chosen involvement level in the survey and the most misunderstood. What brands mean by it, and what it asks of you in the first year.
Sep 14 · 2 minute readThe franchisor is deciding about you as much as you are deciding about them. Three things to know about yourself before the introduction, so the call goes somewhere.
Financial performance representations are the most read and least understood pages in an FDD. What the figures are, what they leave out, and the two questions to ask about every table.
Aug 31 · 2 minute readThe compare view lines them up on the same attributes. Here is the order to read those rows in, and the questions the rows can't answer.
Aug 24 · 1 minute readSigning is the last step, and it's also the start of opening. The weeks between the offer and the signature, and what stays in your portal afterwards.
Aug 17 · 1 minute read
