From the coaches
Why the intro call comes before the matches
Buyers ask why they can't see their matches the moment the survey ends. The answer is that a score without a conversation sends people to the wrong brands.
1 minute readThe compare view lines them up on the same attributes. Here is the order to read those rows in, and the questions the rows can't answer.
By the Franchise Outfit team · Aug 24 · 1 minute read
Sooner or later most buyers get to two brands they like for different reasons. The compare view puts them side by side on the same attributes. That helps, if you read it in the right order.
Investment range, liquid capital and net worth requirements, and the ownership types offered. If one brand fails a gate for you, the comparison is over, however much you like it. The Match score already applies these, and the breakdown says which one bit.
Royalty and marketing fund, from Item 6 of each FDD. Two brands with similar investment ranges can take very different shares of your revenue. Work out what each would take from the revenue an owner told you a unit like yours makes.
What the owner does, from the brand page and from your validation calls. One brand is a route you drive; the other is a store you staff. Both can be good businesses. Only one of them is the day you want.
How the two franchise teams treated you on the first call.
What current owners said about support when something went wrong.
Whether the territory you want is open with each.
Which one you found yourself explaining to your family with more energy.
Every match your coach publishes carries a note on why it is there. Reread both notes now that you know more. If one of them reads differently after your calls, tell them. The comparison they would make for you today may not be the one they made when they published the list, and that is how it should be.
Buyers ask why they can't see their matches the moment the survey ends. The answer is that a score without a conversation sends people to the wrong brands.
1 minute readIt's the most chosen involvement level in the survey and the most misunderstood. What brands mean by it, and what it asks of you in the first year.
2 minute readThe match survey takes about 8 minutes. Your coach reviews every match before you see it.
Take the match surveyAbout 8 minutes. No cost, no obligation.
The franchisor is deciding about you as much as you are deciding about them. Three things to know about yourself before the introduction, so the call goes somewhere.