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Genie Senior Services helps older adults and their families downsize, pack, move, unpack and settle into a new home, then clears out what is left behind. All work is done by trained in-house teams rather than subcontractors, from the first consultation to hanging pictures in the new home. Locally owned locations operate across Canada, with expansion under way in the United States.
Owners run an asset-light operation with no storefront, build referral relationships with retirement communities, realtors and other professionals, and grow by adding teams and territories. The brand says the role evolves from operator to leader to owner.
Genie says its franchise partners are leaders first, community-minded relationship builders who enjoy networking and being visible in their market, and who respect systems and brand standards. No prior experience in moving, senior care or franchising is required, and it says the business is not a fit for someone wanting a passive role.
| Fee | Amount | When it's paid | Source |
|---|---|---|---|
| Initial franchise fee | From the FDD | Once, at signing | Item 5 |
| Royalty | From the FDD | Ongoing | Item 6 |
| Marketing fee | From the FDD | Ongoing | Item 6 |
| Total initial investment | $85K to $150K | Before opening | Item 7 |
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