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Plunge House operates a membership-based wellness and recovery club offering contrast hydrotherapy, cold plunge, sauna and recovery rituals for athletes and other members. Its original location is in Charlotte, North Carolina. Franchise locations run on a membership model with flexible pricing, and the franchisor helps with site selection, launch, operational training and marketing.
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| Fee | Amount | When it's paid | Source |
|---|---|---|---|
| Initial franchise fee | From the FDD | Once, at signing | Item 5 |
| Royalty | From the FDD | Ongoing | Item 6 |
| Marketing fee | From the FDD | Ongoing | Item 6 |
| Total initial investment | $600K to $960K | Before opening | Item 7 |
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