The process
The intro call: what to expect
A short call with your coach after your survey. What they have read, what they ask, what they tell you, and what happens next.
1 minute readA number from 1 to 100 for every brand, built from six factors you can see. What each factor measures, why capital is a gate, and where your coach comes in.
Updated Sep 26 · 2 minute read
Every brand in the catalog gets a Match score for you, from 1 to 100. It's not a rating of the brand. It's a measure of how well that brand fits the answers you gave in the survey. Two buyers see two different scores for the same brand.
The score is a weighted sum of six factors. Open "How this score is built" on any match to see your breakdown.
Capital (30 percent). Your available capital and net worth against the brand's investment range and its liquid capital and net worth requirements.
Ownership style (20 percent). The involvement you want against the ownership types the brand offers.
Industry interest (20 percent). The industries you picked against the brand's industry.
Timeline (10 percent). When you want to open against how quickly the brand typically opens units.
Background and skills (10 percent). Your work experience against what the brand's owners do day to day.
Territory availability (10 percent). What is known about your target location for this brand: territory request outcomes and any availability notes your coach has recorded. There is no live territory map in the score.
Capital works differently from the other factors. If your liquid capital or net worth is below the brand's published minimum, the brand cannot accept you, so the score is held down whatever the other factors say. Above the minimum, the score improves gradually as your headroom grows. When you are close to a minimum, the breakdown says so, because financing sometimes closes that gap.
Your side comes from your survey answers and anything you update in your profile. The brand's side comes from the catalog: figures the brand published, checked against public sources such as the brand's FDD. When a brand has not published a figure, the breakdown says "Not published" rather than guessing.
Scores propose. Your coach decides what you see. Before your matches open, your coach reviews the top candidates, removes brands they know are wrong for you even when the numbers look right, and writes a note on each one they publish. The brand they think you should look at first is marked as their pick.
Scores recompute when you change your profile, when a brand's figures change, or when a territory request comes back. If a score moves, the breakdown shows the current reasons.
It is not a guarantee, a recommendation to buy, or a prediction of how the business will do. It's the first filter, and it exists so that the time you spend evaluating goes to brands you could actually own.
A short call with your coach after your survey. What they have read, what they ask, what they tell you, and what happens next.
1 minute readThe most useful hours of your evaluation are the ones you spend talking to people who already own the franchise. How to set the calls up and what to ask.
1 minute readThe visit to headquarters, what both sides are deciding, and what signing the franchise agreement means.
The match survey takes about 8 minutes. Your coach reviews every match before you see it.
Take the match surveyAbout 8 minutes. No cost, no obligation.